- 1 Google Search Updates 2019 – A Complete Guide
- 2 Google Search Confirmed Changes 2019 Timeline
- 3 SEO in 2020
- 4 SEO Terminology
Google Search Updates 2019 – A Complete Guide
As always 2019 has seen several updates to the way its search algorithm works. Below I have outlined the main Google updates of 2019. This will help you to make sure that any SEO techniques that you are using, fall in-line with the latest changes.
All the changes that I have listed below have been confirmed by Google as official changes. The SEO Community believe there to be more.
I have not included them but you can find a more detailed historical list of suspected changes over at Moz.
Google Search Confirmed Changes 2019 Timeline
SEO in 2020
Google is making it a focus to create expert, authoritative, and trustworthy content. Not surprising considering this is the focus of their own quality rater guidelines. That seems to be the purpose of the Google Search Updates anyway.
So, what do you do now? For SEO in 2020 I recommend that you stay with the focus of EAT. Become a respectable brand sharing quality content to your audience. Create fresh new, engaging content. Help answer queries that your respective customers want answering.
No SEO is not dead! As outlined above Google is looking for quality websites. Site architecture, technical SEO, content, link acquisition strategies and social presence all need to go hand in hand. Produce Expertise, Authority and Trustworthiness content that Google is looking for.
Who can help me? If you are concerned about whether your website is in keeping with the updates of 2019, you can always get some help. I know of some great SEO Agencies in Norwich or you can contact me as an SEO Freelancer. We can then advise you of the best way forward; in making sure that your website is future proofed for any further Google Search updates.
What is EAT SE0?
EAT stands for Expertise, Authority and Trustworthiness. It is the measure of how much trust Google puts on your website and is a major ranking factor. Google wants the user to have the best experience when visiting a website so it gives extra weight to those websites that it can trust.
What does the SEO term YMYL mean?
The term YMYL means ‘Your Money or Your Life’. Generally the term is used to describe content that if presented inaccurately can affect your health, happiness, safety and financial stability.
What are Google Quality Rater Guidelines?
The Google Quality Rater Guidelines are used by humans when rating the quality of websites. It is a blueprint for Googles Search Algorithm. It is believed to be in-line with adjustments made to current algorithms enforcing E-A-T.
What was the RankBrain Update?
Launched in early 2015 the RankBrain update is the 3rd most important update that Google has given to its search algorithm. It’s a machine-learning artificial intelligence system used to help rank web pages. It helps Google process search results more relevant to user intent keywords.